About Us

Amit is on a mission to transform patient care from reactive to proactive, ensuring optimal patient outcomes and satisfaction.

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Ishai Barbivay, CEO, and Noa Israel, CPO, met during their time in the Zell Entrepreneurship Program. A former elite unit combat soldier and officer, Ishai brings a proven track record of business success and experience leading large teams. Noa leverages her multicultural upbringing and her product and marketing skills to create user-centric experiences. They founded Amit together, ignited by a shared passion for building impactful tech-driven healthcare solutions.